P&O Cruises launches new television campaign βWhat a nightβ to celebrate return to international sailing
A new television advert βWhat a nightβ premieres Monday September 13, 2021 across national broadcasting channels as P&O Cruises celebrates international holidays resuming September 25, 2021.
The variety of experiences which can be found on a P&O Cruises break and the unique and powerful memories which endure long after a holiday has ended are the themes covered in the new campaign, developed in conjunction with creative agency Snap and production company Some Such.
The 40 second version of βWhat a nightβ, features a couple recounting holiday memories from
P&O Cruises new ship Iona and will run until November. Filming for further iterations, focused on the Mediterranean and Caribbean, is already underway.
Each film will feature authentic, real life relationships and will build on P&O Cruises print and multi- channel campaign of βHolidays as varied as youβ and will showcase different people enjoying their individual experiences, while celebrating the special holiday memories.
P&O Cruises president Paul Ludlow said:
βA P&O Cruises holiday is all about variety of experiences which we were keen to convey in our latest TV advertising concept. We also wanted to capture the special, intangible aspects of a holiday and the way so many of us replay memories from our holidays for many years afterwards.
βThe past 18 months have highlighted that we need pivotal, vital moments to create memories which are full of joy. This film, featuring a real life couple, captures that joy with an authentic and heartfelt spirit.
βWeβre proud to be launching this new campaign and βWhat a nightβ celebrates and embodies these themes. We will be sharing future versions, each revealing more about the choices to be found on a P&O Cruises holiday, in the coming months and we hope that they will have wide appeal.β
The advertβs launch coincides with P&O Cruises return to international travel later this month as new ship Iona begins holidays to Spain, Portugal and the Canary Islands on September 25, 2021 and the company looks ahead to the forthcoming launch of new ship Arvia in December 2022.
For more information or to book call P&O Cruises on 03453 555 111, visit www.pocruises.com or contact a travel agent.
SOURCE P&O Cruises
Comments
Do you like the idea that P&O Cruises celebrates its return to international travel with this new television campaign? Have you sailed with this British cruise line before? Drop us an anchor below to share your experiences with P&O Cruises.
Stay up to date with the latest cruise news and travel updates!