Holland America Launches Wild Alaska Seafood Training For Crew Members

Holland America Line has partnered with the Alaska Seafood Marketing Institute to launch a wild Alaska seafood training program for crew.

holland america wild alaska seafood certification

On behalf of the nation’s largest source of wild domestic seafood, the Alaska Seafood Marketing Institute (ASMI) has announced a first-of-its-kind partnership with Holland America Line. The partnership will certify the line’s dining and galley team members for their understanding of the species, benefits, and responsible fishing practices of the Alaska fishing industry via ASMI’s proprietary Seafood U educational course.

holland america seafood u wild alaska seafood
(Photo courtesy of ASMI)

Seafood U is a short digital course that can be taken from anywhere, even on a cruise ship. It provides education on the various Alaska seafood species, health benefits, fishing methods, and overall sustainability practices of the state, which supplies over 60 percent of the country’s wild seafood.

Seafood U training for Holland America’s culinary team members began earlier this year, ahead of the 2024 Alaska cruising season. Approximately 2,500 team members on six ships will undergo the training.

Serving Alaska seafood on Holland America ships has long been a part of the brand’s culinary experiences and commitment to sustainability. On any Alaska cruise, the line serves over 2,000 pounds of Alaska salmon, 1,000 pounds of Alaska cod, 800 pounds of Alaska halibut, 500 pounds of Alaska rockfish, and more. Guests enjoy dishes like an Alaska salmon chop salad and roasted fennel crusted Alaska halibut.

holland america wild alaska seafood certification
(Photos courtesy of ASMI)

In 2022, Holland America was awarded Responsible Fisheries Management certification for all six of its ships that sail to Alaska, making it the first cruise line to achieve this credential by serving only certified sustainable and traceable wild Alaska seafood.

Seafood from Alaska includes five species of wild salmon, cod, halibut, wild Alaska pollock, sablefish, rockfish, sole/flounder, crab, and more that are available year-round.

Alaska is the only state with sustainable fishing written into its constitution and the Alaska seafood industry goes to great lengths to ensure they only harvest what the environment can support.


Have you ever taken an Alaska cruise with Holland America? Do you take advantage of all of the fresh seafood while on a cruise in Alaska? Drop us an anchor below and let us know!

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Sarah has been writing about the cruise industry since 2015, and in that time has taken a dozen cruises and counting. Her favorite onboard activities include trying the casual dining options, spending time in the spa’s thermal suite, and attending the love & marriage show. You can keep up with her on Instagram at @IAmSarahJaneB.
Sarah Bretz, Contributor
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