NORWEGIAN CRUISE LINE UNVEILS DYNAMIC 52-FOOT-WIDE WORK OF ART FOR UPCOMING SHIP, NORWEGIAN VIVA

Cruise Line Hosts Immersive Art Experience at SCOPE Miami Beach During Miami Art Week

MIAMI (Dec. 1, 2022) Norwegian Cruise Line (NCL), the innovator in global cruise travel this week unveiled at SCOPE Miami Beach an interactive work of art being created by contemporary British digital artist Dominic Harris exclusively for the soon-to-debut Norwegian Viva, sister ship to NCL’s record-breaking Norwegian Prima.  

The work titled, “Every Wing Has a Silver Lining,” will be on display on board at Metropolitan Bar, the brand’s signature sustainable bar, and will feature Harris’ iconic butterfly motifs. The piece will dynamically respond throughout the day to passing movement and create engagement with the viewer. 

In addition to a preview of this engaging art piece during the Company’s VIP Experience activation at SCOPE Miami Beach through Dec. 4, 2022, guests will also find interactive digital screens and live displays throughout the space showcasing works from 34 renowned artists who are or will be featured aboard the Prima Class ships. 

Festival goers will also find a curated selection of art from Udo Noger as well as digital displays from Italian graffiti artist Manuel Di Rita, also known as “Peeta,” designer of Norwegian Prima and Norwegian Viva’s hull art. 

Attendees will also experience Alexander Krivosheiw’s smaller scale renditions of “Weather Rock” and “Sacred Legacy II” found on board Norwegian Prima’s The Concourse, the brand’s first-ever outdoor sculpture garden.

“We believe that art can be a transformative element in the guest experience,” said Harry Sommer, President and CEO of Norwegian Cruise Line. “With the introduction of the new Prima Class, we’ve taken the integration of art into our ship’s overall design to new heights. Following the successful debut of Norwegian Prima, we are extremely excited for our guests to get to know Norwegian Viva as well as the breathtaking work of Dominic Harris.” 

Norwegian Cruise Line elevated the guest experience in every way with the groundbreaking delivery of Norwegian Prima in August 2022. With 700 pieces on display across the ship including five exclusive murals by Amy Rader which adorn every balcony stateroom, Norwegian Prima’s extensive art collection is sure to please even the most discerning guest.

“Art has the power to light up our lives, broaden our perspectives and transport us into a different frame of mind, similar to how cruising to new and beautiful destinations affects us,” said Sarah Hall, NCL Art Director. “At NCL, we believe in the strong connection of art and travel, and showcase not only works from well-known international artists, but we champion emerging artists from around the world as well.”  

The NCL VIP Experience at SCOPE Miami Beach is set against magnificent ocean views, reminiscent of those enjoyed by guests from the brand’s signature Observation Lounge, with cocktails from NCL’s award-winning beverage program available for the enjoyment of those in attendance.  

Set to debut in 2023, Norwegian Viva will feature expansive staterooms, elevated specialty dining restaurants including Palomar and Nama, and the return of experiences like The Rush and The Drop, the fastest free-fall drop dry slides at sea, and the three-level Viva Speedway.

Norwegian Viva will begin sailing Mediterranean itineraries in June 2023, homeporting in key Southern European port cities, including Lisbon, Portugal; Venice (Trieste) and Rome (Civitavecchia), Italy; and Athens (Piraeus), Greece. She will then sail the Southern Caribbean for her 2023-2024 Winter Season offering warm-weather getaways from San Juan, Puerto Rico.    

For more information about the Company’s award-winning 18-ship fleet and worldwide itineraries, or to book a cruise, please contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com.  

SOURCE Norwegian Cruise Line

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