Sarah Bretz, ContributorNorwegian Cruise Line has announced that two-time Emmy Award-winning actor Eric Stonestreet has been named its new brand ambassador. Stonestreet also stars in the line’s newest advertising campaign, “Experience More.”
The campaign features 15 and 30-second spots highlighting the company’s recently unveiled “Experience More” brand positioning by following Stonestreet aboard one of the line’s vessels as he enjoys a variety of onboard experiences. From relaxing in the spa’s thermal suite to racing on the go-kart track, Stonestreet takes viewers on an NCL journey.
As a charismatic and relatable celebrity figure, Stonestreet brings joy to audiences through his wit and humor. Now as the new brand ambassador, he seamlessly aligns with the Company’s authentic commitment to providing lifelong memories to guests on an NCL cruise vacation ,and will bring to life how there is something for everyone to enjoy more of what they love.
Eric Stonestreet is a screen actor best known for his work on the hit TV show “Modern Family.” He gained global recognition for his portrayal of Cameron “Cam” Tucker, a role that earned him two Primetime Emmy Awards for Outstanding Supporting Actor in a Comedy Series. He has also appeared in films including “The Secret Life of Pets” and “Identity Thief,” and has previously hosted Fox’s reality competition series “Domino Masters.” Currently, he can be seen in season two of “The Santa Clauses,” one of Disney+’s most-streamed original series.
“Over the last few months, we have had the pleasure of getting to know Eric as he has spent time with our team, both shoreside and onboard,” said David J. Herrera, president of Norwegian Cruise Line. “We are very excited to have named him godfather of our newest groundbreaking vessel, Norwegian Aqua. Now, we are reaffirming our relationship with him by announcing Eric as our new brand ambassador! As the face of our new ‘Experience More’ Ad Campaign, we are excited for him to bring his relatability, authenticity and genuine charm as he spotlights how guests can experience more with NCL and have their very best vacation with us.”
Stonestreet is also the godfather of Norwegian Cruise Line’s upcoming ship Norwegian Aqua. As a result of both of these roles, he will appear in a number of advertisements and promotional materials that have already begun rolling out across the U.S. and Canada via social media, digital platforms, TV, and other out-of-home mediums. The advertisement is available to watch here.
“On the heels of being named Norwegian Aqua’s godfather, I am honored to now also serve as NCL’s brand ambassador and be the face of NCL’s new ‘Experience MORE’ campaign,” said Stonestreet. “Over the past few months, the NCL team has welcomed my family and I with open arms, showing us firsthand the big-hearted hospitality and guest service that NCL is known for, along with the amenities and offerings that cater to every type of traveler. Soon, I’ll experience it for myself when I join my family for a bucket-list trip to Alaska next summer. As a new cruiser, it is an honor to have the opportunity to connect with future guests and show them how much more they can expect when they sail with NCL.”
Introduced this past fall, NCL’s new “Experience More” brand positioning emphasizes the line’s history of delivering more variety and choice for all types of travelers. To enhance the value it delivers its guests, the line launched its all-new upgraded More at Sea package, which replaced its Free at Sea offering.
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