Sarah Bretz, ContributorMSC Cruises has announced an all-new beverage program for its ships called “World’s Greatest Bars.” The new concept will bring some of the most acclaimed shoreside bars to MSC cruise ships, offering a new and unique experience for passengers while at sea.
Through the program, world-famous bars will open as pop-ups aboard select MSC Cruises ships, each for a six-month stint. Maestros from each partnering bar have personally trained the onboard bar teams, passing on the secrets of the flavor combinations and techniques to prepare the cocktails that have made them so famous.
The program includes award-winning bars Paradiso and Sips from Barcelona, allowing guests to experience an at-sea version of the unique experiences that each one offers. The program began on April 1st and will be available for six months with the Paradiso pop-up aboard MSC World Europa and Sips aboard MSC Euribia.
“We’re delighted to bring the ‘World’s Greatest Bars’ concept on board our ships to create world-class and innovative experiences for our guests,” said MSC Cruises’ Food & Beverage VP Jacques Van Staden. “The new program brings our food and beverage offerings to new heights, providing unforgettable experiences not seen before at sea. We’re thrilled to have on board such exciting bars, SIPS and Paradiso, two ranked as some of the best in the world. These two bars are incredibly hard to get into right now, so we’re so excited that our guests can get a taste of the action.”
MSC Cruises is continuing to find ways to elevate its food and beverage offerings with concepts such as the Helios Wine Bar on MSC Euribia, an immersive digital experience for the next generation of wine lovers. There’s also The Gin Project on MSC World Europa featuring over 70 craft gins and Masters of the Sea microbrewery on the same ship, where special-brew beer is made from desalinated seawater.
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