MSC CRUISES ANNOUNCES NEW MULTI-YEAR PARTNERSHIP WITH MIAMI DOLPHINS AHEAD OF THE 2023 FOOTBALL SEASON
MSC Cruises is teaming up with the Miami Dolphins and Hard Rock Stadium for a multi-year partnership ahead of the 2023 football season. As the Official Cruise Line of the Miami Dolphins, the partnership gives MSC Cruises widespread branding and promotional opportunities at Hard Rock Stadium. This includes in-stadium signage, entitlement to stadium’s 100 Level, and a wide variety of commercial placements.
This provides branding visibility on the 100 Level of Hard Rock Stadium, home to the Miami Dolphins and a variety of world-class events.
Additional brand integration opportunities include email marketing, social media, and game day in-stadium branding. It also provides inclusion in game day broadcasts and sponsorship of Miami Dolphins Football Unites sustainability initiatives.
Suzanne Salas, Senior Vice President of Marketing & Ecommerce, MSC Cruises USA, says: “We are incredibly proud to become the Official Cruise Line of the Miami Dolphins and Hard Rock Stadium. South Florida isn’t just home to our U.S. headquarters and many of our team members, but it’s also an important source market for MSC Cruises, as we bring even more of our modern, innovative ships to the Cruise Capital of the World and open our new state-of-the art terminal at PortMiami next year. The Miami Dolphins is a beloved institution in Miami and for NFL fans across the nation, and we know cruise fans love football. This partnership with the Miami Dolphins will bring awareness to MSC Cruises as a perfect vacation option for Dolphins fans through various collaborations with the team and Hard Rock Stadium.”
More on MSC Cruises
This winter, MSC Cruises will have its largest presence ever in the U.S. The brand will have five ships sailing from American homeports, including three from PortMiami.
MSC Seascape, the modern and innovative U.S. flagship, sails 7-night cruises to the Eastern and Western Caribbean. She is joined by MSC Divina. This ship will offer options from 3-night cruises to The Bahamas to 11-night journeys through Central and South America.
MSC Magnifica is also joining the U.S. fleet in Miami this winter. It will sail short cruises to The Bahamas and Key West. Nearly all these cruises include stops at Ocean Cay MSC Marine Reserve in The Bahamas.
MSC Cruises is also building a new, state-of-the-art terminal in Miami. It is set to be the largest cruise terminal in North America when it opens next year. The terminal will provide a seamless guest experience for cruise guests from the second they start their vacation. It will be capable of hosting three latest-generation ships at once.
MSC World America will begin sailing from the new Miami terminal to the Caribbean beginning in April 2025. This ship will offer experiences and venues tailored to the North American cruise market.
SOURCE MSC Cruises
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