Sarah Bretz, ContributorPrincess Cruises has been named as the exclusive cruise line partner of the famed Academy of Country Music. Kicking off May 16th at the ACM Awards Show hosted by Reba McEntire, Princess celebrated Country Music’s Party of the Year on the red carpet, interviewing artists and nominees live from the Princess Stage.
As part of this partnership, Princess will be the presenting sponsor for the recently-introduced “ACM Live from the Red Barrel Lounge” series taking place at the Academy’s headquarters in Nashville this summer. It will feature exclusive performances, introducing viewers to new and emerging country artists. The collaboration will also feature special performances by some of the artists from the Red Barrel Lounge, who will be welcomed aboard select future Princess voyages.
“Princess is incredibly proud to partner with the ACM and to showcase the next big country stars,” said John Padgett, President of Princess Cruises. “Country music has a special place in the hearts of many of our guests, and this partnership allows us to bring unparalleled experiences onboard to combine that love for cruising and country music in a unique and memorable way.”
In August, Princess will be on site supporting the ACM Honors, celebrating special award honorees, off-camera category winners, and the ACM Industry and Studio Recording Awards.
The Academy of Country Music was founded in LA in 1964 and is still the longest-running Country Music awards show. The ACM has grown from a regional southern California trade organization to a national powerhouse with a purpose to improve lives by connecting fans, artists, and the industry. Today, the ACM is dedicated to promoting new artists, artists on the rise, and established superstars, all while supporting the work of charitable causes around the country through ACM Lifting Lives.
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