Sarah Bretz, ContributorRoyal Caribbean Group has announced that loyalty members from its three wholly-owned cruise brands — Royal Caribbean International, Celebrity Cruises, and Silversea — will attain equivalent tier status on any of its brands.
The status match program allows members of Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club, and Silversea’s Venetian Society to enjoy reciprocal tier status no matter which brand they sail with. Program highlights include:
- Seamless Status Recognition: Members of one of the cruise lines’ loyalty programs are now eligible to receive one-for-one status match across all three brands after enrolling in each program.
- Onboard Benefits: When sailing on each sister brand, guests can enjoy the onboard benefits offered by each brand for their equivalent tier status.
- Tier Matching: Guests already enrolled in multiple loyalty programs will be automatically matched across brands within 7 days to ensure they receive their appropriate loyalty status.
Here are the status matching levels:
- Royal Caribbean Gold = Celebrity Classic = Silversea 1 VS Day
- Royal Caribbean Platinum and Emerald = Celebrity Select = Silversea 100 VS Days (members with Select and 100 VS Days enjoy Platinum benefits on Royal Caribbean)
- Royal Caribbean Diamond = Celebrity Elite = Silversea 250 VS Days
- Royal Caribbean Diamond Plus = Celebrity Elite Plus = Silversea 350 VS Days
- Royal Caribbean Pinnacle Club = Celebrity Zenith = Silversea 500 VS Days
As an example of how this works, a Venetian Society member with 250 VS Days and an upcoming sailing on Celebrity can enroll in Captain’s Club, which would give them Elite status once their loyalty accounts are connected.
It’s important to note that this is a status match program — NOT a points pooling system. It’s also worth mentioning that RCI and Celebrity have already had a status match program, but previously the highest tiers that guests could match into were Diamond and Elite. Now, the program works up to the highest tier and it includes Silversea.
New benefits onboard for members who have their status matched will begin with sailings departing on June 5, 2024.
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