Princess Cruises Partners With Pitbull, Jason Aldean to Introduce a New Liquor Collection

Princess Cruises has introduced a new line of wines and liquors in collaboration with Pitbull, Jason Aldean, and Romero Britto.

princess cruises new spirits

Princess Cruises has launched its all-new “Love Line Premium Liquors” collection, crafted in collaboration with Pitbull, Jason Aldean, and Romero Britto. The exclusive line of wines and spirits will be available to guests sailing aboard the line’s ships.

Debuting on Sun Princess, the collection features carefully chosen wines and spirits that each bear the unique touch of its celebrity partner.

sun princess ship exterior

Voli 305 Vodka by Pitbull

A celebration of style and sophistication, Voli 305 Vodka embodies the vibrant energy of Miami nightlife. Created in partnership with Pitbull, this ultra-premium vodka is distilled to perfection. Pitbull is a globally-recognized musician, entrepreneur, and education advocate.

voli 305 vodka pitbull princess cruises
(Photo courtesy of Princess Cruises)

Love Prosecco by Britto

Artist Romero Brito and esteemed winemaker Villa Sandi have joined creative forces to unveil Love Prosecco, a private label that marries artistry with the essence of fine Italian craftsmanship. It is included as part of the dining experience at Love by Britto aboard Sun Princess, and is also available in bars across the Princess fleet.

This classic wine features a nuanced interplay of dry melon fruit that transitions seamlessly into a burst of fine mousse. Notes of lemon, mineral, and white peach also add to the symphony of taste sensations.

Every aspect of Love Prosecco, from label to packaging, reflects Britto’s artistic vision. The label and box have been designed by Britto himself.

love prosecco by britto
(Photo courtesy of Princess Cruises)

Melorosa Sauvignon Blanc, Red Blend and Cabernet Sauvignon by Jason Aldean

These wines from celebrated country music star Jason Aldean and his sister Kasi Wicks — along with fellow country music artist Chuck Wicks — round out the initial brands that make up the new Love Line collection.

Crafted to perfection, Melorosa Sauvignon Blanc is a refreshing and dry white wine that promises a delightful sensory journey. Its crisp palate, accentuated by hints of herbs and grasses, pairs harmoniously with a variety of dishes.

Those with a passion for reds will enjoy the sophisticated Melorosa Cabernet Sauvignon, a fruit-forward marvel crafted straight from the heart of California’s vineyards. Embodied with rich dark fruit notes of blueberry and blackberry, complemented by nuances of earth, dust, mocha, and cedar, this Cabernet is a symphony of flavors. Its moderate to high tannin levels and concentrated profile make it an impeccable choice for pairing with rich tasting foods, promising an unforgettable dining experience.

jason aldean wines
(Photo courtesy of Princess Cruises)

“We are proud to partner with esteemed celebrities like Pitbull, Jason Aldean and Romero Britto to introduce the ‘Love Line Premium Liquors’ collection and deliver an exceptional selection of spirits that reflect the diverse tastes and preferences of our guests,” said John Padgett, president of Princess Cruises. “The Love Line Collection is a natural extension of the elegance and sophistication found throughout our Princess ships and makes every sip a journey worth savoring.”

Guests booked with a Princess Premier package will enjoy these premium spirits as part of their included beverage options.

The “Love Line Premium Liquors” collection is now available on Sun Princess, and will be available across the Princess fleet starting ahead of summer voyages.

Comments

Are you looking forward to trying these new beverages on your next Princess Cruises voyage? What’s your preferred drink while at sea? Drop us an anchor below and let us know!

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Sarah has been writing about the cruise industry since 2015, and in that time has taken a dozen cruises and counting. Her favorite onboard activities include trying the casual dining options, spending time in the spa’s thermal suite, and attending the love & marriage show. You can keep up with her on Instagram at @IAmSarahJaneB.
Sarah Bretz, Contributor
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  1. I am so excited to cruise on the Sun Princess and looking forward to trying the Love Prosecco.

      Awesome! Let us know your review once you return from the trip. Happy sailing!