Sarah Bretz, ContributorMSC Cruises has announced the celebrities that will be in its first-ever Super Bowl commercial: Drew Barrymore and Orlando Bloom. The 60-second spot will highlight the cruise line’s blend of European style and American comfort while showcasing its upcoming flagship MSC World America.
Barrymore and Bloom have joined forces with MSC to launch the company’s first national advertising campaign as it continues to expand in North America. In the commercial, viewers will see the two actors taking a vacation aboard MSC World America.
“I am so proud to work with MSC Cruises, which is a company that makes it possible for people and families to get to see the world,” shared Drew Barrymore, actress and host of The Drew Barrymore Show. “They take care of all the planning and make it beautiful and joyful! They are also helping to create incredible memories to last a lifetime. I’m so excited to partner with MSC Cruises on this most meaningful endeavor!”
Watch a teaser of the commercial here:
In the MSC Cruises commercial teaser, Barrymore and Bloom have commandeered the piano in the MSC Yacht Club’s Top Sail Lounge, which is exclusive to those sailing in the Yacht Club complex. Bloom offers his critique as Barrymore belts out the song “Holiday,” which is also the new campaign’s musical signature.
“This is my first Big Game commercial, and I’m flattered to partner with such a prestigious brand,” said Orlando Bloom. “MSC World America is full of European style and is perfectly designed for immersive and enriching experiences at sea. I’m excited to share this elegant new ship on America’s biggest stage and I’m sure MSC World America will wow holidaymakers of all types—Americans and Europeans alike.”
The ad was produced by award-winning creative agency Highdive, and is designed to highlight what sets MSC apart from other cruise lines.
“The fun dynamic between Drew and Orlando in our Big Game commercial is a great representation of MSC World America—which combines European design and authentic experiences with everything Americans have come to expect from a cruise—to offer an unmatched vacation,” noted Suzanne Salas, EVP, Marketing, eCommerce & Sales, MSC Cruises USA. “We want to give America a glimpse of all the unique features our new ship has to offer, through Drew and Orlando’s eyes of course.”
The new campaign kicks off an exciting year for MSC Cruises in the U.S. The line is getting ready to debut its ship MSC World America in April, which will be its largest ship to serve the U.S. market. It will operate seven-night eastern and western Caribbean cruises, all of which will visit Ocean Cay MSC Marine Reserve.
Later this year, MSC Cruises will begin offering sailings from Galveston, Texas for the first time. In 2026, MSC Cruises will make its debut in Alaska.
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