Sarah Bretz, ContributorFormula 1 and the cruise division of MSC Group, which includes both MSC Cruises and Explora Journeys, have announced a multi-year extension of their partnership through 2030.
The announcement marks an early renewal of the partnership, which began in 2022. The renewed agreement will see the continuation of existing rights including title races, trackside branding, and hospitality activations. As part of the partnership, MSC Cruises’ sister brand Explora Journeys will feature across signage packages at select Grands Prix.
This weekend, Explora Journeys will take its expertise for creating luxury experiences to another level at the Tag Heuer Grand Prix de Monaco 2025 when its newest ship, Explora II, becomes a floating hotel for guests at the Grand Prix in the heart of Port Hercule. As one of the most-watched races on the F1 calendar, Explora II will become a central landmark for fans around the world. The vessel will give guests a prime position to watch the on-track action and join a range of exclusive events hosted on board.
Through the extension, Formula 1 and MSC will be working together to create more moments and unique experiences for fans and at events over the course of the partnership.
“Over the last three years, our partnership with Formula 1 has gone from strength to strength. This season sees MSC Cruises as title sponsor of three Grand Prix races, and Explora Journeys is hosting fans on board EXPLORA II in Monaco offering arguably one of the best positions for any race fan this weekend,” said Pierfrancesco Vago, executive chairman of the cruise division of MSC Group.
“Our partnership is founded on a shared dedication to excellence, innovation, and teamwork, building the future of our industries to leave a lasting legacy for generations to come. Today we are proud to announce that we are extending our agreement as Global Partner of Formula 1 until the end of the 2030 season meaning that fans can experience more from MSC Cruises and Explora Journeys on track and beyond for many more seasons to come.”
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