Matthew McConaughey’s Tequila Now Featured on Princess Cruises Ships

Pantalones Organic Tequila Co-Founded by Camila and Matthew McConaughey is Joining the “Love Line Premium Liquors” Collection from Princess Cruises

Princess Cruises has announced that it is adding to its ‘Love Line Premium Liquors’ collection. Pantalones Organic Tequila, created by Matthew and Camila McConaughey, will now be feature on the line’s ships.

Pantalones Organic Tequila is 100 percent premium organic tequila that’s smooth and great for sipping, shooting, or mixing up into a cocktail. Three versions of the tequila are now available at bars on ships throughout the fleet including Blanco, Reposado, and Añejo. They’re included in the beverage options available within the Princess Plus and Princess Premier packages.

A mobile Pantalones Organic Margarita Cart will stroll the decks, serving up unique offerings and kitschy-named cocktails. Passengers can even use the OceanNow delivery service to summon the cart to their location.

“Matthew and Camila personify the timeless “Love Boat” story, first meeting over margaritas and igniting a life partnership of romance, fun, family and experiences,” said John Padgett, president of Princess Cruises. “Their attitude, energy and passion for delivering a story-based spirit with a light-hearted approach to enjoying life pairs perfectly with our onboard vibe of relaxation, adventure, love and world-class dining, drinks and entertainment.”

grand princess exterior
Grand Princess (Photo via Princess Cruises)

Fresh cocktails created by the Pantalones Team and Princess Mixologist Rob Floyd include:

  • Pants on Fire: Pantalones Organic Reposado Tequila, Fresh Lime Juice, Campari, Smoked Paprika Agave, garnished with a salt rim and Green Tabasco
  • Sea Legs: Pantalones Organic Reposado Tequila, Luxardo, Fresh Lime Juice, Fresh Grapefruit Juice, Agave, topped with soda water
  • Hot Pants: Pantalones Organic Blanco Tequila, Lime Juice, Pineapple Juice, Jalapeño Slices, Agave Nectar
  • Fancy Pants Paloma: Pantalones Organic Reposado Tequila, Betty Buzz Grapefruit, Line Juice
  • 24K Gold Margarita: A Princess favorite, now made with Pantalones Organic Reposado Tequila, Cointreau, Grand Marnier, Margarita Mix, garnished with salted rim

The brand’s signature “pants-free” attitude, which challenges the seriousness often associated with premium spirits, is showcased in a series of video spots that capture both Pantalones and Princess. These videos will debut onboard.

The McConaughey’s Pantalones Organic Tequila joins a lineup of celebrity liquor brands on Princess Cruises including Sláinte Irish Whiskey by Liev Schreiber; Voli 305 Vodka by Pitbull; Melarosa Sauvignon Blanc, Red Blend, and Cabernet Sauvignon by Jason Aldean; and Love Prosecco by Artist Romero Britto.

Camila Alves McConaughey is an entrepreneur, NYT best-selling Author and founder of Women of Today. Actor and author Matthew McConaughey is known for his award-winning performances as well as his off-screen philanthropic work.

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