Sarah Bretz, ContributorExplora Journeys, MSC Group’s luxury cruise brand, has announced a loyalty program called the Explora Club.
Explora Club will feature five tiers: Classic, Silver, Gold, Platinum, and Diamond. Levels are determined by weighted nights at sea, multiplied by the suite category that guests stay in. Additional points can be earned through booking Destination Experiences (shore excursions) either pre-cruise or once on board. Other eligible onboard spending also provides additional points, including Ocean Wellness, exclusive culinary experiences and beverages, laundry, and purchases at The Journey boutique.
“The launch of Explora Club marks a significant milestone in the evolution of our dynamic and rapidly growing brand. It is our way of celebrating the loyalty and trust of our guests – those who have embraced our vision from the very beginning, and those just beginning their journey with us today,” said Anna Nash, Global President of Explora Journeys. “Inspired by our philosophy – defined by ultra-elegant experiences, impeccable personal service, and seamless cultural discovery – Explora Club goes beyond rewards. It reflects how much we value our guests. Designed to elevate every journey, it offers thoughtful privileges and unforgettable experiences that nurture the emotional connection we are proud to share – both with our guests and with the ocean itself.”
Explora Club Benefits
Thoughtful Gifts and Surprises:
- Personalized welcome onboard (Classic onwards)
- Exclusive welcome gift
- Signature loyalty delight
- Birthday surprise (Silver onwards)
- Surprise ritual turndown service (Gold onwards)
Journey Experience Credit and Value Savings
- Exclusive access to Explora Club Member offers (Classic onwards)
- Savings at The Journey boutique
- Value savings on future cruises (Silver onwards)
- Journey Experience Credit for Ocean Wellness and Destination Experiences (Platinum onwards)
- A complimentary week-long cruise for two (Diamond)
Pre-Journey Privileges and Services
- Priority access to the new journey collections
- Dedicated Explora Club Members area on the line’s website (Classic onwards)
- Priority assistance at the Explora Experience Centre (Silver onwards)
- Private airport transfer and complimentary suite upgrade (Diamond)
Exclusive Events
- Invitation to exclusive cocktail party with ship leadership (Silver onwards)
- President Journey experience and complimentary culinary experience such as Chef’s Kitchen, Anthology dinner, or caviar tasting experience (Diamond)
Elevated Onboard Services
- Personalized welcome from the General Manager (Silver onwards)
- Complimentary bag of laundry (Gold onwards)
- Priority reservation for onboard services
- Behind-the-scenes tour to the bridge and engine room (Platinum onwards)
- Private shopping experience outside of boutique opening hours (Diamond)
Status Match
With Explora Club’s Status Match, guests holding loyalty status with other luxury cruise programs are welcomed into Explora Club with equivalent level recognition from their first cruise.
More Information
Explora Club is now open for guests to enroll. By this July, members will have access to a personalized ‘My Explora’ area of the website, where benefits and level status will be visible. Past cruises will also be recognized and factored into each member’s level.
Comments
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