Sarah Bretz, ContributorCarnival Cruise Line has announced plans to eliminate the need for paper excursion tickets in some ports of call.
The line plans to bring a digital platform to its tour operator partners in select destinations, and is already piloting the new mobile application with select tour operators in the Bahamas and Caribbean. This follows a successful integration of the platform in Australia earlier this year. Carnival plans to use the application on all shore excursions available from its upcoming destination Celebration Key starting with its opening in July.
Instead of using paper tickets, guests can check in for shore excursions using their Sail & Sign card. Prior to check-in, the new platform will link with Carnival’s HUB app and provide guests with a digital confirmation. In-app notifications will put important details — including meeting times and locations — at guests’ fingertips. Guests can also easily access shore excursions with last-minute availability since the platform allows tour operators to make real-time sales and register guests in the moment.
As Carnival rolls out its ticketless system at popular destinations, the cruise line’s team is working directly with partners to train operators on using the new tools. Once the platform is fully functional for all shore excursions at Celebration Key, the Carnival team will continue collaborating with operators across the Bahamas, Caribbean, and Mexico to fully implement the new platform throughout the rest of the year. By next summer, the platform is scheduled to be available on cruises to Alaska and in Europe, as well.
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