Sarah Bretz, ContributorMSC Cruises has announced the godmother of its upcoming U.S. flagship MSC World America — Drew Barrymore.
Barrymore will cut the ribbon and trigger the traditional breaking of a bottle of champagne on the ship’s hull alongside Orlando Bloom; the two were co-stars in MSC’s “Let’s Holiday” campaign that debuted during the Super Bowl last month. MSC World America‘s naming ceremony will be held on April 9th at MSC’s brand-new cruise terminal in Miami.
“When MSC Cruises asked me to be the Godmother of MSC World America, I immediately said yes!” said Drew Barrymore, actress and host of the Drew Barrymore Show. “I absolutely love to travel—it fuels my soul—and being part of something that helps people set off on incredible adventures is just amazing. There’s something so magical about cruises; they let you discover the world in this really fun, unexpected way. And to be able to name MSC World America and send the ship off with well wishes and good luck is such an honor.”
Guests at MSC World America‘s naming ceremony will include the global press, dignitaries, and travel advisors. They will enjoy a gala dinner and entertainment, along with the chance to experience everything the ship has to offer.
After the ceremony, MSC World America will depart on a celebratory three-night sailing to MSC’s private island in the Bahamas, Ocean Cay. While docked at Ocean Cay, the MSC Foundation will host a ribbon-cutting ceremony for its new Marine Conservation Center. The facility will serve as a hub for scientists and students involved in the foundation’s Super Coral Program, as well as a place where guests can learn more about the program’s mission to restore coral reefs that have been impacted by climate change.
MSC World America will sail year-round from Miami, offering seven-night eastern and western Caribbean cruises. The eastern itinerary visits Puerto Plata, San Juan, and Ocean Cay. The western route calls at Costa Maya, Cozumel, Roatán, and Ocean Cay.
“As a family company with over 300 years of seafaring heritage, these events hold a special and personal significance for us. We value the important maritime tradition where our Godmother breaks a bottle of champagne on the hull and officially names the ship, bringing good luck and protection,” said Suzanne Salas, EVP, Marketing, eCommerce & Sales, MSC Cruises USA. “Drew is the perfect Godmother for MSC World America, and we are thrilled to continue to partner with her for this campaign. She embodies our brand perfectly, with her exquisite style and grace, and her passion for the comfort and adventure we find through travel.”
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