Sarah Bretz, ContributorMSC Cruises has announced that it has nabbed a coveted 60-second advertising spot during this year’s Super Bowl. The commercial will star two not-yet-revealed celebrities traveling on the line’s upcoming flagship MSC World America.
The commercial will kick off a nationwide marketing campaign highlighting what sets the brand apart from other cruise lines:
- A commitment to the U.S. market that includes basing its newest, most modern ships at a growing list of homeports in the region
- A wide variety of onboard amenities targeting American travelers
- The award-winning MSC Yacht Club concept, offering a luxury ship-within-a-ship experience featuring enhanced suites; butler service; and private bar, restaurant, and pool facilities
- The gorgeous Ocean Cay MSC Marine Reserve — a private island destination in The Bahamas with several miles of white sand beaches, turquoise waters, and a range of activity and amenity enhancements coming in early 2025
Super Bowl viewers will see how the family-owned cruise line’s unique European heritage is offering something different for travelers in the U.S.
“Our message is clear: a cruise vacation with MSC Cruises goes far beyond traditional expectations,” stated Suzanne Salas, EVP, Marketing, eCommerce & Sales, MSC Cruises USA. “We offer the experience of a lifetime, seamlessly blending European style with American comfort. The Big Game provides an unmatched platform to showcase our first campaign and first ship designed specifically for North American guests.”
The new brand campaign kicks off an exciting year for MSC Cruises in the U.S. MSC World America will be the line’s largest ship to serve the North American market when she debuts on April 12, 2025. The vessel will operate seven-night eastern and western Caribbean cruises, all of which will feature a call at Ocean Cay.
MSC Cruises will also celebrate the opening of its new terminal at PortMiami on April 9th, which will be the largest cruise terminal in the world. Later this year, MSC will begin sailing from Galveston, Texas for the first time, followed by the addition of Alaska cruises in summer 2026.
MSC Cruises partnered with award-winning independent creative agency Highdive to develop the Super Bowl commercial.
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